I attended the Social Media Strategies Summit in Chicago in April 2016, and one particular slide in a sea of over 20 seminars stood out to me.
It showed a tweet containing the picture above with a headline: “WTF is wrong with this dude? What’s he looking at? The world?”
Everyone in the audience laughed, of course, but without saying anything, he drove home two much bigger points: (1) we live in a technology-obsessed culture; and (2) the ways in which we consume information and interact with others have changed drastically.
As digital marketers, if we don’t capitalize on the latest advancements and adapt to meet consumers on the platforms they use, we’re in big trouble. Especially when it comes to social media.
Social media can be frequently defined as “any online tools that allow Internet users to create and publish content,” however it’s really much more than that. Social media represent a fundamental shift in the way our society communicates, so much so that some describe it as the biggest shift since the Industrial Revolution. Although it’s only one piece of the digital marketing puzzle, it absolutely changes the game in terms of how businesses should communicate with their constituents.
Being the nerd that I am, I make it a best practice to stay up-to-date with digital industry trailblazers. Erik Qualman is a best-selling author and motivational keynote speaker. According to his website, he is “Often called a Digital Dale Carnegie and The Tony Robbins of Tech.”
Every year, he releases a video that puts into perspective the absolute magnitude and evolution of social media. Take a look:
How do you think social media will continue to shape how people consume information? Let me know in the comments!